Rebuildable atomizers have not only become some of the most beloved parts in the electronic cigarette industry, but they've also become the best value as well. Rebuildable atomizers give you the full flavored taste that of a standard atomizer, while at the same time offering more improved perks, such as improved flavor, throat-hit and vapor production. If that doesn't make it all worthwhile, then also being one of the best values in the e-cigarette market may. RBA's give you the ability to completely rebuild every aspect of the coil. You can create your desired resistance with each built coil, including a multitude of different wicks, mesh and wire to improve your experience. And, not to mention building a new coil (which is like getting a new atomizer) literally costs pennies - a tremendous difference from that of a typical atomizer.